
STORE POLICY
Because We Care
We founded Sfida Fashion with one goal in mind: giving our customers a fair, rewarding and enjoyable shopping experience. Our store policies are detailed below, please have a look and contact us to learn more!
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SHIPPING POLICY
We make every effort to deliver all products to the United Kingdom in accordance with the timescales set out below. Where this is not possible, we will seek to notify you and, unless we state otherwise, ensure that your products are delivered within 28 days from acceptance.
Your order will be fulfilled by the estimated delivery date set out in the Shipping Confirmation, unless there is an event outside our control. If we are unable to meet the estimated delivery date our nominated carrier will update you with the updated timeframe.
Delivery will be completed when we deliver the products to the address you gave us.
The products will be your responsibility from the completion of delivery. You own the products once we have received payment in full, including all applicable delivery charges.
In the U.K, we offer a standard service. The prices are set out below:
Delivery to the U.K.
Option 1: Standard Delivery
Cost: £3.99 or free when spend over £35
Order Tracking: Yes via email link
Option 2: Next-Day Delivery (when placed before 11am and to be delivered next business day)
Cost: £6.99
Order Tracking: Yes via email link
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You can also track the progress of your delivery using the link that's in your order confirmation email. Please note that it can take up to 12 hours for your order to appear on the system.
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Free delivery offers, when available, only apply to orders for delivery to the UK Mainland (which excludes the Shetland Isles, Outer Hebrides, Guernsey, Jersey, Isle of Wight, Isle of Man, Isle of Scilly and Northern Ireland). Free delivery offers are sent using Standard Delivery service, please see "UK Delivery option: Standard Delivery". Free delivery offers cannot be used in conjunction with any other offer, promotion or discount code.

PRICE OF PRODUCT & DELIVERY CHARGE
The prices of the Products will be as quoted on our site from time to time. We take all reasonable care to ensure that the prices of Products are correct at the time when the relevant information was entered onto the system. However if we discover an error in the price of Product(s) you ordered, we will inform you of this error and we will give you the option of continuing to purchase the Product at the correct price or cancelling your order. We will not process your order until we have your instructions. If we are unable to contact you using the contact details you provided during the order process, we will treat the order as cancelled and notify you in writing. Please note that if the pricing error is obvious and unmistakeable and could have reasonably been recognised by you as a mispricing, we do not have to provide the Products to you at the incorrect (lower) price.
Prices for our Products may change from time to time, but changes will not affect any order which we have confirmed with a Shipping Confirmation.
The price of a Product includes VAT (where applicable).
The price of a Product does not include delivery charges. Our delivery charges are as quoted on our site from time to time. To check relevant delivery charges, please refer to our FAQs.
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ACCEPTANCE OF YOUR ORDER
The technical steps required to create the Contract between you and us are as follows:
Place Order: You place the order for your products on the Website by pressing the confirm order button at the end of the checkout process. You will be guided through the process of placing an order by a series of simple instructions on the Website;
Order Acknowledgment: We will send you an order acknowledgement email detailing the products you have ordered. This is not an order confirmation or order acceptance from Sfida Fashion;
Shipping Confirmation: As your Product is shipped from our warehouse, we will send you a shipping confirmation email;
Order Acceptance: Order acceptance and the completion of the Contract between you and us will take place on the dispatch to you of the Product(s) ordered unless we have notified you that we do not accept your order, or you have cancelled it in accordance with these Terms of Sale. The Shipping Confirmation email shall also serve as your order acceptance.
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Risk of loss and title for the product purchased from the Website passes to you upon delivery of the products to the carrier. If we do not accept your order for any reason or the price of the product has increased between the time of the order and our acceptance of it (or if a supplementary delivery charge applies), we will email you to advise you of the change. You will then need to resubmit your order. Only credit, debit cards, Apple Pay and Sfida Fashion gift cards are acceptable as payment for orders via this Website.
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HOW TO PAY
You can only pay for Products using one of the debit or credit cards listed below or by using a valid gift card issued by us (you can purchase gift cards in store). We accept the following cards: Visa, MasterCard, American Express, Visa Debit and Maestro for payment.
Payment for the Products and all applicable delivery charges is in advance. We will not charge your debit card or credit card or gift card until we dispatch your order. We take every reasonable care to ensure that your order and subsequent transactions are conducted via a secure link. As we are not responsible for the operation of the secure link we will not, unless we are negligent, be liable for any loss you may suffer if a third party obtains unauthorised access to any information you provide via such link. If products are not available for any reason after we have received your order, we will let you know. We will not charge you for these products and will refund any amounts already paid (if any) by way of a credit to your credit card/ debit card account (as applicable).
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As part of our policy to protect against fraudulent use of credit / debit cards, we conduct security checks on all orders received. These checks can take various forms and may involve contacting you by telephone before we process your order. We also procure the services of various credit rating and fraud prevention companies and we may share details of your order with them for the sole purpose of detecting and preventing fraudulent use of your payment cards(in accordance with our PRIVACY POLICY).
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CANCELLATION PERIOD FOR ONLINE PURCHASES
In addition to your statutory rights (whereby you have 14 days from the date of delivery of your purchase(s) to notify us of a cancellation, followed by 14 days from the date of notification to return the unwanted purchase(s)), you have 28 days after the day on which the items are delivered to you (or someone receives the items for you) to change your mind and return the items back to us. If your order consists of multiple items or parts which are delivered on different days, then the cancellation period (in respect of your whole order) ends on the day 28 days after the day on which the last of the items or parts are delivered to you (or a person you have nominated to receive the order). In this case, you will receive a full refund of the price paid for the product(s) in accordance with our returns and refunds policy. If your order contains items shipped to you by one of our Direct Suppliers, the cancellation period may differ.
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Your legal right to cancel the Contract starts from the date of the Shipping Confirmation, which is when the Contract between us is formed. If the Products have already been delivered to you, you have a period of 14 days in which you may cancel, starting from the day after the day you receive the Products. However, we may have delivered (or dispatched) the Products you have ordered. In this circumstance, if you are returning the Product(s) to us for any reason other than the products being faulty, you are responsible for returning the products to us and pay the cost of doing so.
To avoid this, we recommend that you advise us as soon as possible if you wish to exercise this right to cancel your order. If you wish to cancel your order, please contact us via e-mail us at INFO@SFIDA-FASHION.COM or fill in a phone on XXX .You may wish to keep a copy of your cancellation notification for your own records.
Any Products returned must be received by us in the same unused condition with the tags attached and, to the extent possible, in the same packaging as when we delivered them to you. Please note that in addition to your right to withdraw, we operate a Returns and Refund Policy.You should read this policy as this gives you extra benefits. This policy may be found on this page.
Details of your right of cancellation, and an explanation of how to exercise it, are provided in the Shipping Confirmation. This provision does not affect your other statutory rights as a consumer.
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OUR RETURNS AND REFUND POLICY


OUR RETURN AND REFUND POLICY
If you're not 100% satisfied, you have 14 days from the day you receive your order to contact us. All merchandise must be unwashed and unworn. All hangtags must be attached to the garment and proof of payment must accompany the garment(s) at the time of return. All garments are subject to inspection. Shipping costs are not refunded, you are responsible for returning the products to us and pay the cost of doing so. You will receive a full refund of the price you paid for the Products less any applicable delivery charges which are not refundable.
We will process the refund due to you as soon as possible and, in any case, within 30 calendar days of the day on which you gave us notice of cancellation.
If the Products were delivered to you: you must return the Products to us as soon as reasonably practicable; unless the Products are faulty or not as described, you will be responsible for the cost of returning the Products to us; and you have a legal obligation to keep the Products in your possession and to take reasonable care of the Products while they are in your possession. For more information on how to return an item to our ecommerce warehouse, please visit our FAQS.
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We refund you on the credit card or debit card or gift card used by you to pay.
Details of your legal right to cancel and an explanation of how to exercise it are provided in the Shipping Confirmation.
FAULTY PRODUCTS
If you have returned the Products to us because they are faulty or mis-described, we will refund the price of a defective Product in full and any applicable delivery charges.
PRODUCTS EXCLUDED FROM RETURN
Subject to your right to cancel and your statutory rights, products excluded from return are: headwear, water bottles and gift cards
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PRIVACY POICY
YOUR PRIVACY: OVERVIEW
If you are a consumer in the United Kingdom (“UK”), European Economic Area ("EEA") or Switzerland, this privacy policy ("Privacy Policy") explains how we process your personal data when you shop in our stores, access or use our websites, register for and attend events, engage with us on social media or otherwise interact with us. lululemon athletica UK Ltd, located at Garden House, 57-59 Long Acre, London, WC2E 9JL, and our corporate affiliates and subsidiaries, including lululemon athletica inc., lululemon UK ltd.lululemon usa inc. and lululemon athletica canada inc. (collectively, "lululemon," "we," or "us") are the data controllers for the personal data we process about you.
Please note that we provide different or additional privacy notices in connection with certain activities, programs, and offerings. For example, this Privacy Policy does not apply to consumers located outside the UK, EEA and Switzerland. For more information about our privacy practices in another jurisdiction, please refer to the privacy policy available in our stores, or posted on our website, for that jurisdiction.
Please read this Privacy Policy from time to time to make sure you understand how we process your personal data and the choices you have with respect to such processing.
REVISIONS TO THIS PRIVACY POLICY
lululemon reserves the right to change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification).
Collection of Personal Data
In this Privacy Policy, "personal data" means any information about an individual whose identity is apparent or can be ascertained, directly or indirectly.
We collect personal data from you in connection with your access to and use of our websites, your in-store or online purchases of our products or services, or if you provide us with personal data through other channels or media, such as social media or an event registration service.In particular, we collect personal data directly from you in connection with the following activities:
Registering for an account or filling in forms on our websites or in our stores (this includes information you provide when you request additional information, in writing or verbally, about our products or services or sign up to receive our e-mail newsletters, marketing messages or coupons);
Completing a profile or uploading goals to our websites;
Interacting with us on social media, such as by tagging us and/or our products, or permitting us to follow your social media profile;
Purchasing any product or service from us;Providing design or product feedback or making other submissions to us;
Requesting information or assistance from us, including correspondence with our customer service team and through social media;
Participating in or responding to surveys or requests for opinions, feedback and preferences regarding our products and services;
Participating in or registering for events, consumer contests, sweepstakes and other promotions;
Using other features of our websites that may be offered from time to time, which may require such information in order to utilise the feature.
We collect the following types of personal data in connection with the activities described above: your name, username, password, e-mail address, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, goals, and any other personal data that you choose to include in your profile or in other communications with us.
When you access and use our websites, we also automatically collect data, including personal data, using cookies, pixels and local storage. The data we automatically collect includes your IP address, browser type, access times, pages viewed, the frequency of your visits to our websites, the routes by which you access our websites, and your use of any hyperlinks available on our websites. This helps us to provide you with a good experience when you browse our websites and allows us to improve our websites. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy
You may have the option to link your social media account to our social media account (such as on Facebook). If you do link your social media account to our social media account, the social media service may share certain data about you and your activities with us in accordance with their privacy policies and your privacy settings on their services. If we receive data about you in this manner, we combine that data with the personal data we collect directly from you.
Use of Your Personal Data
In general, we use your personal data to respond your requests, conduct your requested transactions, maintain and customize your account and our interactions with you and provide, maintain and improve our products and services. The specific purposes for which we process your personal data are set out below:
To administer your online account and profile (the legal basis for this processing is our legitimate interest in better understanding user needs and expectations and improving our website);
To provide products and services to you, which includes processing payments, sending notifications related to your purchases, and processing exchanges and returns (the legal basis for this processing is the performance of the purchase agreement between you and lululemon);
To conduct or administer events, contests, prize draws, sweepstakes or other promotions in which you have participated (the legal basis for this processing is the performance of the agreement between you and lululemon related to such contest, prize draw, sweepstakes or other promotion);
To respond to any communications from you, including to troubleshoot problems with our websites (the legal basis for this processing is our legitimate interest in providing you with a functional website);
To analyse your use of and customise your experience on our websites (the legal basis for this processing is our legitimate interest in better understanding user needs and expectations and improving our websites);
To develop and manage lululemon's business and operations (the legal basis for this processing is our legitimate interest in understanding shopping behaviour, improving our selection of products and services, and exploring ways to develop and enhance our business);
To measure your social media engagement with our brand (the legal basis for this processing is our legitimate interest in understanding the efficacy of our marketing strategies);
To detect, investigate and prevent fraudulent transactions, error, negligence, breach of contract, and other illegal activities and protect against harm to the rights, property or safety of lululemon and our users, customers, employees or the public, including by using video surveillance systems (the legal basis for this processing is our legitimate interest in preventing fraud, error, negligence, contractual breach and other illegal activities and protecting and securing our premises,customers, employees and the public);
To comply with our legal obligations, including our tax obligations, those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions (the legal basis for this processing is compliance with our legal obligations under laws in the EEA and Switzerland related to, for instance, taxation, money-laundering and terrorism financing and consumer protection law);
To offer you opportunities to purchase products or services that we believe may be of interest to you, by supplementing the information we collect about you with information from third parties (the legal basis for this processing is our legitimate interest in providing information about products and services that may be of interest to you, unless applicable law requires us to obtain your consent, in which case we will do so).
DISCLOSURE OF PERSONAL DATA
We do not share personal data about you with third parties except as follows:
a.Our affiliates and subsidiaries. We disclose your personal data to our holding company, subsidiaries and affiliates, including lululemon athletica inc.lululemon usa inc. and lululemon athletica canada inc., for the purposes described in the “Use of Your Personal Data” section ABOVE. Since our holding company, subsidiaries and affiliates are located around the world, please note that these disclosures involve cross-border transfers of your personal data as described in the “Data Transfers” section BELOW.
b. Our Service Providers. We share personal data with third parties that perform services for us, including customer support, web hosting, information technology, payment processing, product fulfilment, fraud control, direct mail and email distribution, contest, event, sweepstakes and promotion administration, and analytics services. We only share with service providers the personal data that they need to perform services for us. Since our service providers are located around the world, please note that these disclosures involve cross-border transfers of your personal data as described in the “Data Transfers” section BELOW.
c. Corporate Transactions. Personal data may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitisation or financing involving lululemon.
d. Professional Advisors. We share personal data with our legal, financial, insurance and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of all or part of lululemon’s business or operations.
e. Compliance with Law. We disclose personal data when we believe doing so is reasonably necessary to comply with applicable law or legal process (including requests from authorities), to respond to claims (including inquiries by you in connection with your purchases from lululemon), or to protect the rights, property or personal safety of lululemon, our users, employees or the public.
f. Consent. We share personal data with third parties when we have your consent to do so. For example, if you decide to participate in certain interactive areas or features of our websites, such as creating a public profile and posting your goals, you consent to the disclosure of this information to other users of our websites.
g. Third Party Advertising partners: as described in the “Third party” section ABOVE, we may share personal data we collect, including about your usage of the applications and services, with our advertising partners so that they can better target and/ or personalise advertisements displayed within any lululemon service, on another website or any application used by you. Some of our third-party advertising partners act either as joint controllers of your personal data along with lululemon or as independent data controllers, and thus will handle shared data under the terms of their own privacy policies. This means that we provide you with information in this privacy policy, but you should contact of the relevant third party if you want to exercise your data protection rights relating to the data that has been shared. Further information, including how the third party enables you to exercise your data protection rights, and subsequently processes your information, can be found in that third party’s privacy policy
Our third party partners currently include:
Facebook: Joint Controller: https://www.facebook.com/about/privacy
Rakuten: Independent Controller:https://go.rakutenadvertising.com/hubfs/Website-Privacy-Policy-English.pdf
Teads: Joint Controller: https://www.teads.com/privacy-policy/
Criteo: Joint Controller: https://www.criteo.com/privacy/
DATA SECURITY
We have physical, technical and administrative measures in place to help protect personal data from loss, unauthorised access or processing, modification, disclosure, damage, alteration, destruction or other misuse. Unfortunately, the transmission of information via the internet is not completely secure or private. You understand that any messages or information you send to our websites may be read or intercepted by others. If you have any questions about the security of personal data collected by lululemon contact us HERE.
DATA TRANSFERS
For the reasons set forth in this Privacy Policy, the personal data that we collect may be transferred to and stored or otherwise processed by our holding company, corporate affiliates, subsidiaries, and service providers outside of the UK, Switzerland and the EEA, including (but not limited to) in the United States, Canada or Australia. We also transfer personal data to service providers that process personal data for us in the United States, Canada and other locations (as an example, Amazon Web Services process information for us in various data center locations, including those listed at HTTPS://AWS.AMAZON.COM/ABOUT-AWS/GLOBAL-INFRASTRUCTURE/). While in another jurisdiction for processing, your personal data may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction. These jurisdictions may not provide the same level of data protection as your home jurisdiction and may not be considered by the European Commission to offer adequate protections for personal data.
We ensure, with the signature of Standard Contractual Clauses adopted by the European Commission, that personal data transferred outside the UK, EEA and Switzerland is maintained with at least the same level of security and protection for personal data that is required under applicable law. Copies of the Standard Contractual Clauses we use to facilitate this transfer of data are available HERE and HERE. Transfers to Canada are made pursuant to European Commission decision 2002/2/EC of 20 December 2001 and recognized by the UK government.
Retention of Your Personal Data
We retain personal data only for as long as necessary to achieve the purpose for which such personal data was collected, unless a different retention period is required under applicable law. We also retain personal data for as long as you have your account, or as long as is needed to be able to provide the services or products to you, or (in the case of any contact you may have with our Guest Education Centre) for as long as is necessary to provide support-related reporting and trend analysis. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, lululemon may also keep personal data as required, after an account is closed or is no longer necessary to provide services. Unless otherwise required by applicable law, lululemon will take reasonable steps to destroy or permanently de-identify personal data it holds if such personal data is no longer needed for the purpose for which it was collected.
Third Party Sites
Please note that our websites contain links to third-party websites that are not controlled or operated by lululemon. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that lululemon does not accept any responsibility or liability for these policies.Please review these policies before you disclose any personal data when visiting such third-party websites.
YOUR PERSONAL DATA RIGHTS
Subject to certain limitations and exceptions, you have the following legal rights regarding our processing of your personal data:
A right to obtain information:You have the right to request information about how we process your personal data.
A right of access:You have the right to request access to, or a copy of, the personal data we process about you.
A right of rectification: You have the right to request that we correct or supplement inaccurate or incomplete personal data we process about you.
A right of erasure: You have the right to request that we delete personal data about you.
A right to restriction of processing: You have the right to request that we restrict processing of your personal data, so that we can store such data but not otherwise process it.
A right to data portability: In certain circumstances, you have the right to request that we provide the personal data which you provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit such data to another controller without hindrance from lululemon.
A right to object to processing:You have the right to request that we stop processing personal data about you. For example, when your personal data is processed for email marketing purposes, you have the right to object to such processing at any time by clicking on the “unsubscribe” link at the bottom of such marketing communications.
A right to revoke your consent: When our processing is based on your consent, you have the right to revoke such consent at any time.
The right to file a complaint:You have the right to file a complaint regarding our data protection practices with a supervisory authority. You can do so by contacting your country’s supervisory authority.
If you would like to exercise any of these rights or if you have any questions or enquiries relating to our privacy practices or procedures, you may write to the Privacy Officer at the addresses provided below.
Questions or Comments
Questions or comments about this Privacy Policy and or data protection practices should be directed here.
Joe Wicks Competition: Fair Processing Notice
This fair processing notice (“Notice”) explains how we process your personal data when you participate in the Joe Wicks Competition (“Competition”). lululemon athletica UK Ltd, located at Garden House, 57-59 Long Acre, London, WC2E 9JL (“lululemon”, “we” or “us”) are the data controller for the personal data we process about you in connection with the Competition.
Please read this Notice before entering the Competition to make sure you understand how we process your personal data in connection with the Competition. For more information about our privacy practices, please refer to our privacy policy available in our stores or on our website at https://www.lululemon.co.uk/en-gb/legal/privacy.html (“Privacy Policy”). Please also refer to the Competition Terms and Conditions at https://www.lululemon.co.uk/en-gb/terms-of-sale/termsofsale.html.
We need to collect personal data, such as your name and e-mail address, in order to process your Competition entry and, if you are successful, notify you about your prize, and announce you (by surname and county of residence) as a winner. The legal basis for this processing is the performance of the agreement between you and lululemon related to the Competition, which includes administering the Competition and contacting the winners of the Competition (if this applies to you), and on the basis of our legitimate interest to announce to the public the name and county of residence of the winners as required by advertising rules. We will also collect personal data, such as your name and e-mail address, when you sign up to receive our email newsletter, in order to offer you opportunities to purchase products or services that we believe may be of interest to you, by supplementing the information we collect about you with information from third parties (the legal basis for this processing is consent). We may also wish to further use your personal data in promotional or marketing materials. In this case, we will ask for your specific consent. We retain personal data only for as long as necessary to achieve the purpose for which such personal data was collected, unless a different retention period is required under applicable law.
We may disclose your personal data to our holding company, subsidiaries and affiliates, including lululemon athletica inc., lululemon usa inc. and lululemon athletica canada inc., for the purposes described above. Since our holding company, subsidiaries and affiliates are located around the world, please note that these disclosures involve cross-border transfers of your personal data. We may also disclose your personal data with applicable regulators or other authorities when we believe doing so is reasonably necessary to comply with applicable law or legal process (including requests from authorities), to respond to claims (including inquiries by you in connection with your purchases from lululemon), or to protect the rights, property or personal safety of lululemon, our users, employees or the public. For more information about the disclosure of your personal data, please refer to our Privacy Policy.
Please note that our websites and communications may contain links to third-party websites that are not controlled or operated by lululemon, including links to the Joe Wicks website in connection with this Competition. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that lululemon does not accept any responsibility or liability for these policies. Please review these policies before you disclose any personal data when visiting such third-party websites.
Subject to certain limitations and exceptions, you have various legal rights regarding our processing of your personal data, which are set out in our Privacy Policy. These include the rights to revoke your consent and to object to processing (for example, you have the right to revoke your consent to receive the newsletter at any time by clicking on the “unsubscribe” link at the bottom of our newsletter emails).
Any questions or enquiries relating to our privacy practices or procedures should be directed here.
Correct as of 3rd August 2021
